Barbie slinks back to the confines of feminist-criticism symposia

Bad news for Yochai Ben­kler. In his cel­e­bra­tion of the Inter­net, The Wealth of Net­works, Ben­kler writes this (p 277):

A nine-year-old girl search­ing Google for Bar­bie will quite quickly find links to AdiosBarbie.com, to the Bar­bie Lib­er­a­tion Orga­ni­za­tion (BLO), and to other, sim­i­larly crit­i­cal sites inter­spersed among those ded­i­cated to sell­ing and play­ing with the doll. The con­tested nature of the doll becomes pub­licly and every­where appar­ent, lib­er­ated from the con­fines of feminist-criticism sym­posia and under­grad­u­ate courses. This sim­ple Web search rep­re­sents both of the core con­tri­bu­tions of the net­worked infor­ma­tion econ­omy. First, from the per­spec­tive of the search­ing girl, it rep­re­sents a new trans­parency of cul­tural sym­bols. Sec­ond, from the per­spec­tive of the par­tic­i­pants in Adios­Bar­bie or the BLO, the girl’s use of their site com­pletes their own quest to par­tic­i­pate in mak­ing the cul­tural mean­ing of Bar­bie. The net­worked infor­ma­tion envi­ron­ment pro­vides an out­let for con­trary expres­sion and a medium for shak­ing what we accept as cul­tural base­line assump­tions. Its rad­i­cally decen­tral­ized pro­duc­tion modes pro­vide greater free­dom to par­tic­i­pate effec­tively in defin­ing the cul­tural sym­bols of our day. These char­ac­ter­is­tics make the net­worked envi­ron­ment attrac­tive from the per­spec­tives of both per­sonal free­dom of expres­sion and an engaged and self-aware polit­i­cal discourse.

Got all that? Ben­kler actu­ally lists the first page of Google results for a search on “barbie”:

barbie.com
Bar­bie Col­lecter
AdiosBarbie.com
Bar­bie Bazaar
If You Were a Bar­bie, Which Messed Up Ver­sion would you be?
Vis­i­ble Bar­bie project (macabre images…)
Bar­bie: The Image of us all (1995 under­grad­u­ate paper)
Andigraph.free.fre (Bar­bie and Ken sex ani­ma­tion)
Sui­cide bomber Bar­bie
Bar­bies (dressed and painted as coun­ter­cul­tural images)

Well, that was a cou­ple of years ago. Here’s what googling bar­bie on Jan­u­ary 26, 2008 gets you:

Barbie.com — Activ­i­ties and Games for Girls Online! (together with eight other links to My Scene, Ever­ty­thingg­girl, Polly Pocket, Kel­ly­club, and so on).
Barbie.co.uk — Activ­i­ties and Games for Girls Online!
Bar­bie — Wikipedia, the free ency­clo­pe­dia
Bar­bie Col­lec­tor -     (The offi­cial Mat­tel site for Bar­bie Col­lec­tor)
Bar­bie Girls
Mat­tel — Our Toys — Bar­bie
The Dis­torted Bar­bie
YouTube — bar­bie girl — aqua
Bar­bie — Bar­bie Dress up — Fash­ion for Bar­bie
Barbie.ca

The dis­torted bar­bie site does still makes the list, and the Aqua par­ody video is still there, but this search is basi­cally owned by Mat­tel. Click­ing the top link takes you to a pink page with “Think Pink” writ­ten in the mid­dle of it, and the major­ity of the sites fea­ture pink prominently.

No more defin­ing the cul­tural sym­bols of our day for you, nine-year-old girl! Quit the self-aware polit­i­cal dis­course and get back to dress­ing that doll in gender-appropriate colours (as selected for you by Mattel).

Update: 2009 results.

One thought on “Barbie slinks back to the confines of feminist-criticism symposia

  1. Alexis

    Wow that was odd. I just wrote an incred­i­bly long com­ment but after I clicked
    sub­mit my com­ment didn’t show up. Grrrr… well I’m not writ­ing
    all that over again. Regard­less, just wanted to say won­der­ful blog!

    Reply

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