Reader, you’re a right dimwit
Bookslut points to an article in The Times by Libby Purves on how bookstores (in the UK) have publishers caught in a prisoner’s dilemma when it comes to promoting books, and as a result readers are stuck in a market for lemons. Here is an excerpt:
Reports have “revealed” the so-called secret fees paid by publishers to
booksellers in order to get books stocked, “chosen” and recommended by
the big book chains.
That W H Smith’s “book of the week” title, which attracts you as
if it had won a prize, has been bought and paid for. The publisher
handed over £50,000. Waterstone’s Book of the Week accolade is £10,000,
less for ecstatic mini-reviews. Borders charges for “fiction buyer’s
favourite”. Smaller sums buy other levels of prominence; only some
local staff “picks” are related to actual content. It is not uncommon
for a catalogue to recommend a title warmly before the compiler has
even seen it. A pre-Christmas push costs £200,000 and a big campaign
double that. One publisher told a newspaper: “We’ve got to play by the
rules because we need them.” It is considered … Continue reading