Mr. Amazon’s Bookshop: Kylie Returns

[This is the ninth instalment of Mr. Amazon’s Bookshop. A list of all instalments is here; the previous instalment is here.]

I could hardly believe my bleary eyes when I entered the stable the next day — young Edmund was there already, sitting at the trestle table next to the differ controls, with my private notebook open in front of him! He may smudge it with his grubby gardener fingers, or drip his slimy gardener snot over my pages! I swatted him across the back of the hands with my switch (I always carry a switch). “Enough of that lad! What do you think you’re doing? Don’t meddle in matters you don’t understand.”

“Sorry Mr. Whimsley sir. I was just thinking, that’s all. And drawing.”

“Drawing! Drawing what?”

“Well, you were thinking about them books, right?”

“Yes, to put it simplistically, I concede you could say that.”

“Well, I drew some graphs for you. I like graphs. They have colours.”

“Graphs of what, you idiot? I do hope you’ve not been messing up my notebook!”

“Oh no sir. Here they are, in my own scrapbook.” He put a great big book onto the table and showed me. I was stunned: the airhead was apparently not entirely stupid. Here is what I saw.


I could not immediately discern what the graph was saying, so I demanded: “Explain this to me Edmund!”

“Well sir, I’m not entirely sure, but I was looking at this last night and it seems to me that you can use a graph like this to say something about whether Mr. Amazon is making culture more democratic or not. You know, like Kylie says.”

“You know that scold Kylie? How on earth?”

“Yes sir. At least, when we’re at school she always beats me up and takes my lunch money from me, and even though it’s summer holidays she turned up at my house yesterday because she said she was bored and wanted a reason to be pissed off at someone. I was looking at your notebook so she just took it. She’s a bit like that.”

“I had noticed. But wait a minute! You had my notebook? What kind of effrontery is that?”

“Well, judging from how loud you were snoring and the level of the scotch bottle on the table in the conservatory you weren’t going to be needing it, so I thought I might be able to help you a little.”

I brandished the switch, but restrained myself.

“Tell me the rest, vagabond.”

“Well Kylie, she looks at it, and she says ‘This is T’owd Git’s innit?'”

“T’owd Git?”

“That’s what we all call you in the village. I’m not sure what it means. Something like “his lordship” but more affectionate I think. Anyway, she stared at it for some time and muttered to herself and then looked at me and said in this really grim voice, ‘The median salesrank is crap. And the distribution is scanty. There are too many repeats here. Something’s not right.’ Then she gave it back to me and slapped my on the head.”

“Median distribution? What could she mean?”

“I don’t know sir, but I think she’s coming up here soon to talk to you about it. She’s not right pleased.”

Sure enough, who was coming up the driveway but Kylie, striding purposefully, arms swinging and fingers clenching. She entered the stable and stood, arms crossed, staring pugnaciously up at me.

“Well Mr. W. Looks like we have a problem don’t it?”

“What’s that, Kylie? This is really too early in the morning for stressful conversations. Can’t it wait?”

“Either you don’t know what you’re doing with that differ of yours” – she gestured dismissively towards my magnificent machine – or Mr. Amazon ain’t what I hoped he’d be. Now between you and me, guv’nor, Mr. Amazon looks a lot more likely to be the goods than you do. But I’ve got a lot riding on The Adventures of Wazzock and I need to know for sure. That’s why I’m here.”

“I don’t know what you mean? Amazon is a prim little functionary, while I am a scholar and a gentleman.”

“Right you are. So he’s got an eye on the ready and you’re just pissing about, when you’re not blotto that is.” She nodded at my overcoat pocket, where my cognac flask created, I fear, a slight bulge.

“And one other thing. That notebook of yours said it was volume 49 number 11, so I’m thinking you do a lot of writing. I bet you’re going to write this whole escapade down in one of them notebooks of yours ain’t you?”

“Well, the thought had crossed my mind,” I admitted.

“Well I bet you make a reet mess of the way I speak. I bet it’s nowt like how I sound. I bet you can’t even decide what part of the country I come from.”

“Never mind that, young lady. Back to your visit. I have a proposal.”

She raised her left eyebrow quizzically.

“Three things. First, you get to take part in my grand inquisition here. I’d be lying if I told you that I like Mr. Amazon, but I do want to be fair and you may be able to help balance my enthusiasms.”

“Fair enough.”

“Second, you stop taking young Edmund’s lunch money.” The gormless youngster was positively cowering from Kylie, and a small part of me felt almost protective of the rabbit-like idiot.

“No problem. He never has much anyway.” She glanced scornfully and dismissively in the oaf’s direction. “Relax, prat. I’ll leave you be.” Edmund gave a long and relieved sigh.

“And third, you promise to work with us as a team.”

“No sweat guv’nor. Let’s get to work. Show me what you’ve got.”

I brought out my notebook and Edmund’s scrapbook. She snatched them both and took them into the corner and stared fixedly at them for ten minutes. I was a little affronted, but Kylie was such a hellion that I dared not interrupt, so I pretended to be inspecting and oiling the differ. Finally, she emerged.

“Right Mr. W. First thing. Your method is crap. You obviously have no idea about proper statistics. You look like you’re making it up as you go along.”

“But the differ…”

“But let’s put that aside. I don’t see that other methods are going to give information that’s much different. The best way to know what Mr. A. is up to is to look inside his operation, but even I don’t know how to do that, so I’m sure you haven’t got a clue. Without that kind of insider info, this will have to do. The problem is not collecting information, it’s knowing what questions you want to ask of it once you’ve collected it.”

“Well why don’t you tell me your ideas, since you seem to have such a low opinion of mine.”

“Right you are then. You’ve got a couple of good things, here in this  scrapbook. Funny how your handwriting is getting better, and these graphs are very nice. Is this your neat copy or what?” Fortunately she did not give me a chance to answer.

“This graph. Here’s the way I see it. You’ve got about 10,000 book views here. That’s books Mr. A. has recommended and that you’ve picked up to look at. The median sales rank is 2120. That means about half of all the book views in this shop, the one that’s grown from Special Topics in Crap Physics or whatever, is spent in the top 2000 sellers. Now 2000 is a small number.”

“No it ain’t,” the stunted moron interjected, “it’s a bloody big number.” 
Kylie paused. “Unbelievably, you may be right, blockhead. First thing we do, we find
out how big a number 2000 is. And there are some other numbers too. Four fifths of the time is spent looking at books in the top 30,000. And just over an eighth of the time is spent looking at books outside the top 100,000. So are these big numbers or what?”
“I believe I can help.” I had been caught a little off-balance with this flurry of numbers and thoughts, but righted myself quickly to reassert my natural authority. “I have just the person who can tell us these things. My butler is a whiz when it comes to trivia.”
“Is that Mr. Google?” asked Kylie, “Yeah, he’s smart. Let’s go find him and ask.”

Google Monoculture: Defending Jeff Atwood

Jeff Atwood at Coding Horror sent about 3,000 people here over the last couple of days from his post about the dangers of Google Monoculture. The least I can do is defend him against his critics, so here are answers to a few of the most common criticisms in the comments to his post.

I can switch any time I like, so it’s not a problem. Or “The Google monopoly seems a lot less scary than it’s marketshare would suggest because a new search engine is only a click away.”

No you can’t switch any time you like, for two reasons.

First: you can use another search engine, but when everyone else is using Google to find their way around the web, any other search engine that uses popularity as an input (most of them I think) is going to reflect Google’s recommendations. Google shapes the web as much as mapping it, and you can’t escape that shape easily even if you use another search engine.

Second: Google isn’t in the search business, it is in the advertising business. And while Adwords is its big moneyspinner, Doubleclick and Adsense ads are all over the place and you can’t escape them (not easily anyway).

The problem is that Microsoft acted in a belligerent and bullying manner, whereas google has not. An no one feels locked in, because they can switch in an instant.

Can we get past this idea that Microsoft is full of moustache twirling evildoers while Google is populated by friendly helpful people? Face it: companies respond to incentives. Google’s incredible success has saved it the tough decisions of squeezing the most out of every customer (and employee) so far, but when times get tough for Google, as they will sometime, it will squeeze just as hard as Microsoft, because it will have no choice.

Also, we have a different relationship to Google than to Microsoft. Most of us are Microsoft customers, but we are not Google’s customers, we are Google’s product. It sells us to advertisers. Google’s treatment of its advertisers is mysterious, but there are grumbles. For example, see El Reg on Google’s Money Machine; its ability to place ads on search terms that an advertiser did not bid on (and so collect money) and to extend ads to the iPhone (and charge for them) without asking their customers. And Google is quite keen to “embrace and extend” news organizations with Google News, and to use its site-directed top search results to take extra advertising revenue from the sites it directs you to.

Give Google time, then ask their customers if they feel they can switch.

A lot of people compared the Googopoly to the Micropoly. My very smart colleague Graeme commented: “In short, Microsoft’s monopoly was *created*, Google’s was *earned*.”

This is a tough one, but I disagree. In the key areas, both MS and Google made very good products by making the most of increasing returns to scale and from network effects. Many years ago I used Lotus 1-2-3 and WordPerfect, but Office just got better and more integrated. But that’s a subjective opinion and it is asking for trouble. In the end, sure we use Word because everyone else uses Word, but in a way we use Google because everyone else uses Google: like Microsoft they work hard to exploit their relationship to us. Microsoft did it with design consistency and with file format compatibility, Google uses the information we give them every time we search to tweak its products. Both have produced some very good products and some products that win just because of company size. I use Google Docs because the scale of Google’s operation makes it responsive and convenient, but let’s face it, it’s an unpleasant experience compared to other writing and spreadsheet products.

And finally, although I can’t find a comment, there’s this impression that Google is closed open while Microsoft is openclosed. Rubbish! Google gives away stuff that doesn’t matter to it. When it comes to its core technologies – the Adwords and Search algorithms and its data centre construction, Google is as closed and secretive as anyone. It recently refused to give information on water use at one of the new data centres because “We’re in a highly competitive industry and, frankly, one or two little pieces   of information like that in the hands of our competitors can do us   considerable damage. So we can’t discuss it.”

Very friendly.

Mr. Amazon’s Bookshop: Mr. Amazon’s Shelves

[This is the eighth instalment of Mr. Amazon's Bookshop. A list of all instalments is here; the previous instalment is here.]

As the heat of July dried the horse droppings on the road into that agreeably dusty texture they gain in late summer, I received the final piece I needed to repair my differ. I immediately grabbed Edmund again and headed out to the stable.

"What's this all about Mr. Whimsley?" asked the idiot child.

"Never you mind Edmund. Just watch and learn. And pump those bellows, there's a good lad."

The halfwit pumped and soon I was ready to embark on my first serious venture.

I had the first few lists of books for what I now thought of as a bookshop grown from a single seed, that seed being Special Topics in Calamity Physics. I had already carried out two "visits" to the shop, first picking up a dozen books in succession, and using Mr. Amazon's recommendations to build shelves around each book, selecting one from the shelf each time as a starting point for a new shelf. Now I wanted to do this again and again, and I wanted to find out just how big the bookshop would grow, and how diverse it would be. This time I would use Mr. Amazon's sales rank to tell me about what kind of books Mr. Amazon is really recommending. Would Mr. Amazon lead me into the world of undiscovered books? Would he, I found myself wondering, recommend Kylie's The Adventures of Wazzock? Would "browsing" through his recommendations uncover the hidden gems in the mass of barely-read, midlist and overlooked books? I could hardly wait to find out.

"Right young Edmund, let's get ready for some serious work. You pump the bellows like mad, I'm going to give this engine a run like she's never had before!"

"Whoopee!!" yelled the knee-high dullard, and he pumped harder and harder. I flung the cat at the wall and it selected a visit-length of 5 books. I sent off the first request and it came back quick as a flash, I flung the cat, and repeated four more times. I scribbled the list in my notebook, this time together with the sales rank of each book:
Bridge of Sighs (1,132)
The Gathering (978)
On Chesil Beach (3451)
Out Stealing Horses (268)
Man Gone Down (62472)

I was exhausted, but a convenient thought came to my mind. Edmund had got the bellows working well enough that he only pumped them one minute in every three.

"Edmund! Can you write, young lad?"

"That I can Mr. Whimsley sire. I win prizes for my calligraphy."

I doubted the word of the stunted cretin, but thought he may be able to help me nevertheless. "I'll give you a chance then. Come here and write what I say." I handed him my pencil and notebook, and constructed the next visit:
Tree of Smoke (3583)
The Savage Detectives (1130)
The Gathering (978)
Bridge of Sighs (1132)
The Story of Edgar Sawtelle (17)

I had to admit his handwriting was exemplary, and quick as a flash too. Perhaps young Edmund was not as retarded as I had thought, despite his perpetually snot-dripping nose. We sent a query again and constructed another visit, then another and another. By the end of the morning my notebook was full with no less than a thousand visits. I was exhausted and young Edmund was sweating profusely. 

I looked at Edmund's nebbish expression and, not for the first time, told myself I was really too kind hearted. Here was this child, destined by bloodline to be nothing but a mere gardener, and here was I giving him this once in a lifetime opportunity to take part in a numerological experiment of the highest order. "Whimsley, you sentimentalist", I told myself, "if you deprive the child of a severe and structured environment you're doing him no favours." Yet my soft heart won over. "Take a break, Edmund", I told him, "and as special reward, you don't have to weed the vegetable patch this afternoon, just the flower beds."

"Oh thank you sir."

"Just be ready tomorrow morning. We start bright and early at ten."

I'm such a soft touch. I spent the rest of the day in the conservatory with a well-deserved bottle of scotch, feeling enthused and energised for the first time in months.

The Horror, The (Coding) Horror

Who are all you People? 

Tramping over the flowerbeds, messing up the front porch, and sticking a big spike in my previously smooth and uneventful traffic logs? 

What's that? Jeff Atwood sent you? Sounds like a dodgy character to me.

Well OK. You can look aound if you like. Just clean up after yourselves, that's all. And don't eat anything from the kitchen. You'll regret it.

Blood and Treasure on the Daily Mash

The wonderful Blood and Treasure on the Onion-derivative Daily Mash:

… the two cultures (the UK and the US) have enough basic
similarities to make an Onionesque publication work on this side of the
Atlantic.
“There’s the same toxic mix of corporate dominance, authoritarian
government and witless media, all marinated in a deep well of
comprehensive public stupidity.

Hey, we have that in Canada too.

Mr. Amazon’s Bookshop: Down with Gatekeepers!

[This is the seventh instalment of Mr. Amazon's Bookshop. A list of all instalments is here; the previous instalment is here.]

Edmund, the gardener's son, has the look of a runt about him: he is undersized, has a perpetually dripping nose and a habit of scratching his backside. He is looked down on by the Whimsley village children, which is an achievement in itself: he positively broadcasts stupidity. On the other hand, his is obedient and hardworking, which are important qualities in the servant classes, and has a strong pair of arms so I decided to let him assist me with my investigation.

I dragged Edmund out to the stables on a warm July morning, ready to set the differ to work and send more questions to Mr. Amazon, and with a fresh supply of pencils to record the results in my trusty notebook. I set the young halfwit to start the bellows and he soon worked up a healthy pressure. I turned the dials and tugged the pulleys to set my question, and was about to pull the master lever one more time, when Edmund shouted and pointed up at the stable roof. I followed the line of the simpleton's finger, and saw the topmost reaches of my differ perspiring and shivering, as if with fever. The pistons wailed, the cylinders grated, and then the edifice ground to a juddering halt with an earsplitting thud. The differ was obviously damaged and my investigations were going nowhere soon. I kicked Edmund out of the stables in frustration.

For the next month I searched for parts, scoured manuals, and consulted other differ enthusiasts in an attempt to fix my machine. And while I waited for the postman to bring the replies to my questions I did what I could to keep myself occupied. I even cleaned some of the abandoned rooms in Whimsley Hall, myself. The drawing room I restored to, if not exactly its former stateliness, then at least habitability. The worst of the cobwebs and nests were evicted, and with a solution of vinegar and water I attacked the windows so vigorously that light penetrated the room for the first time in years. Thanks to the previous gloom the velvet drapery and the rich colours of the upholstery were unfaded, but the profuse spattering of stains were too ingrained to be removed. I did not mind. They were part, you might say, of the fabric of the place, and each with its own memory.

When I was too tired to work on Whimsley Hall I walked to the village and back, pacing the bounds of the old estate. With head thrust forward, deep in thought, and with a perpetual frown on my face I was doubtless a forbidding site sight, and I was avoided by most villagers.

It was on one of these walks that I was bumped into, literally, by one of the youngsters I had seen around the village – none other than the pugilistic Jane Austen you may recall from a couple of months earlier. I was walking alongside the river, and seized her by the ear as she attempted to barge past on the narrow pathway.

"Ow! Leggo! Piss off guv'nor!" she bawled, in that endearing manner I have come to know so well in the past few months.

"Not before you tell me your name, young harridan!"

"It's Kylie, innit" she grunted.

"How likely. I'm not convinced at all. You know who I am?"

"Yeah, you're the bloke what lives at the Hall, innit?"

"Seventh Earl of Whimsley, but I will let is pass. You can call me Mr. Whimsley and I'll call you Kylie for now. Now listen, I have some questions for you. I need answers and I'm prepared to pay. Shall we say a hot chocolate at Mr. Horton's? That should pay for fifteen minutes of your time."

"Whatever. Just let go of me bloody ear! And stop writin' me dialogue in that patronizing phonetic bullshit way. It's not like you speak the way it's written."

"Deal. Let's go."

I put her down, and we made our way to Mr. Horton's Coffee Establishment where, once I convinced the proprietor Kylie was not about to steal the contents of the till, we sat and drank a mug of hot chocolate. Kylie was a small and wiry child of about fifteen, with a perpetually sullen expression. I told her that I had overheard her yelling about Mr. Amazon's Bookshop and about her literary ambitions and asked to hear more.

"Look, Mr. Whimsley, I like to write. Always have done, ever since looking after my brothers and sisters when they was real young. I made up stories to keep them from ripping the doors off their hinges. Anything to keep the little buggers quiet. So it became a habit, and I reckon I'm pretty good at it. But there's no way any of those hi-faluting publishers are going to pay attention to me. I have no education worth speaking of, no contacts to call on…"

"And almost certainly no talent. But point taken, go on."

"Well, it's like, Mr. Amazon is an odd fish, but I can get the books I like at his shop so I go there sometimes and then one day he told me that if I had written anything I could just give it to him and he'd sell it, just like he sells the other books. Isn't that amazing?"

"It certainly sounds attractive. And have you taken him up on his generous offer?"

"You bet! I mean, at first I was pretty suspicious and figured he just wanted to rob me of my just rewards, but I had a word with Mr. Anderson – he's a bloke that lives down our street – and he told me it's OK. He said Mr. Amazon's way better than those other bookshops for me because they're all elitist institutions and Mr. Amazon's on my side. He said something else really weird too…" (here she looked around and lowered her voice) "He told me that Mr. Amazon's got a long tail. And that made me think I've only ever seen him from the front, and I can't look over the desk. So maybe it's true! What do you think?"

"Oh I doubt that", was my first reaction, "but come to think of it I, too, see him only from the front. And he does have a certain reptilian quality."

"Anyway", Kylie carried on, "I finished my book a few weeks ago. It's called The Adventures of Wazzock. It's about a boy who finds a polished blue stone in a mountain chain near his home. He discovers that his stone is really a dragon egg when it hatches suddenly in the night. Wazzock gives his dragon the name Saphira, which he learns from the village storyteller. After the dragon hatches the King sends his servants after Wazzock and Saphira, in an effort to capture or kill them. Wazzock and Saphira flee their hometown and embark on a number of adventures involving swordplay, magic, friendship, betrayal, and death."

"I'm sure they do. Very good, very good. And how is it going?"

"It's great. It's only been a few weeks, but I've already sold five copies."

"Really! And who to?"

"Well, there's my brother and my mum, and then my friend Sharon, and then two boys in my class. Of course, I told them I'd beat them up if they didn't buy it. That's called marketing."

"And is he selling your book at any of his other shops, or just here in Whimsley?"

"He's selling it…", here her voice dropped to a hushed whisper, "…all over the world. Anywhere you go, you could walk into a Mr. Amazon and ask for The Adventures of Wazzock and he'll sell it to you. Right then and there. Isn't that amaaziing??!! It's just me and my audience. No gatekeepers! It's just like Mr. Anderson said. I'm alread
y working on my next book, so I'm ready once Wazzock goes viral."

"Admirable. Admirable. Now that's enough young Kylie. I may have need of you again. I have obviously underestimated both you and Mr. Amazon. You have given me much to think on. Off you go."

She grabbed my half-eaten doughnut and waltzed out of the door, looking far too pleased with herself. I pondered, is this how it works? Is this the new world? Are "real" bookshops a thing of the past? Perhaps – the idea filled me with dread – despite all my effort at staying up to date, I am not quite as au courant as I like to think. Maybe – notwithstanding my natural flair for the common touch – I am a touch elitist at heart? And could it be that – however maverick I may be in my soul – there is a waft of conservatism that has settled over me in my middle age?

My personal doubts about Mr. Amazon carried over into these broader concerns that I, as a member of the gentry, have such a duty to worry over. Does Mr. Amazon really give any book a chance at success, as young Kylie claims? Is he really an agent in the quest for a more democratic, more varied and diverse culture? Or is he, perhaps, a gatekeeper just as effective as those publishing houses the local hooligans scorn? And is he hiding a long tail behind that desk of his?

Disturbing thoughts. I obviously needed to find out more. My investigation of Amazon seemed to be growing more urgent at every turn, but until the replacement parts for my differ arrived I was stalled. My impatience was, I am sure, almost as intense as yours, waiting for the next episode of my story…

This site may harm your computer??

What's up with google? This morning I google "twitter time magazine" to look for an article, and every item on the search results, including time.com, has a "This site may harm your computer" label. See here:

Mayharm
As a result, I can't actually get to any of the sites on the list. And any search I do give the same result. The BBC, Wikipedia, you name it. And clicking through to the "Safe browsing diagnostic page" for the site just gives "Server Error".

The effect is that google, in this house, is basically offline. And for all I have mixed feelings about google, that's not nice. I may have to do something useful.

Is this just google.ca? Is it just me? Or what? 

Update: It was Google. One little / and the world goes to pot.