Wal-Mart Uses Bloggers in PR Campaign
Link: Economist’s View: Wal-Mart Uses Bloggers in PR Campaign.
A couple of months ago Mark Thoma posted a piece on Wal-Mart’s attempt to enter the world of banking, which took a fairly even look at both sides of the issue.
The next day he got an e-mail from one Marshall Manson who "does public affairs for Wal-Mart" and today he does us all a service by posting it on his weblog. Here are some of the best bits, but it is worth reading the whole thing.
Mark:
I hope you’re well. I just wanted to drop you a line and introduce myself… for my day job – I do online public
affairs for Wal-Mart, working with Mike Krempasky who runs Redstate.org…
It’s always a challenge when opponents organize to attack corporations. The
companies always seems to have one arm tied behind their backs when they try to
respond, so it’s nice to see folks like you defending them when it’s the right
thing to do [aside: Thoma’s piece was not defending them].
If you’re interested, I’d like to drop you the occasional update … Continue reading