The Long Tail 0 – Cards on the Table
My next several postings are going to be a critical reader’s companion for The Long Tail by Chris Anderson. And if you’re going to read these postings, there are some things you should know – and that’s what this introductory post is for, to make sure all my cards are on the table.
The posts talk about The Long Tail, but they are really about two books. Both were published in summer 2006 and both were about the changing face of individual choice in today’s economy and culture. If it wasn’t for The Long Tail‘s index being two pages shorter, both would be exactly 240 pages long. Both authors have a training in science, but neither are professional economists or cultural studies professionals. In fact, both work in the computer industry, one as an editor of Wired Magazine, and one for a computer software company. At the time of writing, The Long Tail is at number 310 in the Amazon best seller list. The other book currently stands at 806,127.
Obviously that second author is me. My book is "No One Makes You Shop At Wal-Mart: the surprising deceptions of individual choice" and it was published by Between The Lines … Continue reading