YouTube Becomes Big Business
It's one of those hoary old sayings – it's been around for maybe two whole years now – that while the Geezer Generation of passive consumers watched network TV, the Net Generation of cool participators go on YouTube and do their creative teenage thing. But it's no longer either/or. A few recent milestones highlight how YouTube is changing.
First, Avril Lavigne pipped a homegrown video to be first to 100 million viewers and now "six of the 10 most-watched videos of all time are straight music videos."
Second, CBS has reached an agreement with Google to show full-length TV shows on YouTube.
Third, Tina Fey's Sarah Palin sketches for Saturday Night Live have been watched more times on the Internet than on TV. Says the Associated Press:
There were 10.2 million people watching the season-opening "Saturday Night Live" when Fey first appeared as Palin, with Amy Poehler portraying Hillary Clinton, according to Nielsen Media Research. These days, that's a good-sized audience for prime-time, let alone late-night, TV.
Another 1.2 million people captured the episode on their DVRs and watched within the week. Through the middle of last week, NBC estimated that it had streamed the skit … Continue reading