Wal-Mart Uses Bloggers in PR Campaign

Link: Economist’s View: Wal-Mart Uses Bloggers in PR Campaign.

A couple of months ago Mark Thoma posted a piece on Wal-Mart’s attempt to enter the world of banking, which took a fairly even look at both sides of the issue.

The next day he got an e-mail from one Marshall Manson who "does public affairs for Wal-Mart" and today he does us all a service by posting it on his weblog. Here are some of the best bits, but it is worth reading the whole thing.

Mark:

I hope you’re well. I just wanted to drop you a line and introduce myself… for my day job – I do online public
affairs for Wal-Mart, working with Mike Krempasky who runs Redstate.org…

It’s always a challenge when opponents organize to attack corporations. The
companies always seems to have one arm tied behind their backs when they try to
respond, so it’s nice to see folks like you defending them when it’s the right
thing to do [aside: Thoma’s piece was not defending them].

If you’re interested, I’d like to drop you the occasional update with some
newsworthy info about the company. Let me know.

And in the meantime, I thought you might be interested in another story that
we’re working on today:

Ever notice the difference between what union leaders do and what union
members want? It’s a story almost as old as labor unions themselves — and
nowhere is it more evident than the union leadership’s campaign against
Wal-Mart…

Today, Working Families for Wal-Mart released a poll that shows that even as
union leaders continue their anti-Wal-Mart campaign, 96% of union households
shop at Wal-Mart and 63 percent of union households think Wal-Mart is good for
consumers…

We don’t expect to change the minds of the union leadership — but we’d like
your help. Do you have any other examples of union activities that run directly
counter to their members’ wishes or interests?…

All the best,

Marshall

 

No comment needed really.

Stuff and Status

"Where money speaks, there all law is silent" – Anon, reign of Henry III (1216 – 1272).

MarketThinkers like the Cato Institute, have a blind spot when it comes to inequality, and David Schmidtz has it in spades, judging from his Cato Unbound lead essay "When Inequality Matters".

Schmidtz distinguishes two forms of egalitarianism: the "liberal egalitarianism" ("liberal" meaning something closer to conservatives or economic libertarians in the context of Cato Institute papers) and plain ol’ "egalitarianism". The former (which Schmidtz approves of) is focused on eliminating inequality of rank and status (the "right to command"), and Schmidtz is all in favour of getting rid of "any natural ranking of individuals into those who command and those who obey." Fair enough. The later is apparently focused on reducing inequality of (wealth) distribution, and this is not something Schmidtz likes. He sums the difference up by saying "Liberal egalitarianism has a history of being, first and foremost, a concern about status, not stuff."  Most of his essay is talking about why he opposes inequality of status, but is happy with inequality of "stuff".

But these two are absolutely and intricately mixed, as Anon recognized three quarters of a millenium ago. You can’t have inequality of stuff without inequality of status. What do people do with their "stuff"? They buy political influence and use their economic power when bargaining with others. In short, they use it to promote an inequality of status. There is no significant difference between the two, and for some reason Cato and those just don’t see this. I have no idea why not.

There is a discussion at Crooked Timber: Cato on inequality but it goes off the rails.

Wal-Mart Extending Dominance of the Grocery Business – New York Times

It is  easy to forget just how big and powerful Wal-Mart is, but you just need to look at its relationship with its suppliers to be reminded.

I thought Coca Cola (number 91 on the 2003 Fortune 500 with a revenue of $21 billion) and Pepsi Cola (numer 62, revenue of $26 billion) were pretty big companies  who controlled their own futures, but according to the New York Times today Wal-Mart has just finished telling Coca Cola not to introduce a diet soda they were going to introduce, and then went on to tell them what drink Coca Cola should make instead, and then it told Coke to change how it distributes Powerade, its sport drink.

Apparently they did the same thing to Pepsi: "Wal-Mart executives asked Pepsi sales representatives in Bentonville to
come up with a new diet soda in flavors not widely available" and Pepsi agreed. Apparently Wal-Mart likes drinks that use Splenda as a sweetener, and what Wal-Mart likes, it gets.

Of course, the official word around all this is that it is a partnership, that Wal-Mart makes suggestions, and that "it’s a collaborative process" but it is clear who is calling the shots. Charles Fishman’s excellent book The Wal-Mart Effect documents many such cases of Wal-Mart reaching inside its suppliers and telling them what to produce and how much they (Wal-Mart) will pay for it. The suppliers are left with a Hobson’s Choice, especially in cases like Coke and Pepsi where there are two or more players in competition with each other. As the NYT article says:

"Wal-Mart wants competition," Mr. Greenberg said. "They love that Coke
and Pepsi kill each other in colas to service them. They love
everything where you have close market shares because without that you
don’t have high relative profits in the category."

For Coke and Pepsi, there is only one thing worse than doing business with Wal-Mart and that’s not doing business with Wal-Mart.

Here is my favourite quotation from the article:

"a bottling executive, who requested anonymity for fear of
alienating Wal-Mart, said the retailer thought it could do a better job
stocking and promoting Powerade in its stores than the bottlers could.

It is worth reading what the bottling executive says. It is not even critical of Wal-Mart, but he or she still want anonymity. This appears typical behaviour among those who do business with Wal-Mart or who may do so in the future: they won’t speak out of line publicly for fear of upsetting Wal-Mart, even when they don’t have anything bad to say.

Link: Wal-Mart Extending Dominance of the Grocery Business.

Tescopoly

From Guardian Unlimited. Tesco is the UK Wal-Mart in that it has become over, the last decade or two, by far the biggest supermarket chain in the country. It is prompting  

an emerging and nationwide people’s revolt, erupting through the internet, against Britain’s number one supermarket, Tesco. Last week, as the Small Shops parliamentary group called for the creation of a retail regulator, more than 200 local anti-supermarket campaigns came together in an online alliance under the slogan "Every Little Hurts".

Why Globalization Works: Notes Part II

Finally finishing my notes on Martin Wolf’s book. I was not
very impressed
by the first third of the book, but the remainder is much
better, although it does have some big flaws. In fact, the book would be
a better one if Wolf had limited it to Part III (chapters 9 to 13) in which he
tackles the arguments of what used to be called the anti-globalization
movement. These chapters deal with the economic issues as Wolf sees them:
inequality, trade, the role of corporations, the role of the state and the WTO,
and finance.

So let’s deal with the good things first.

Wolf’s book is an argument against the “critics of
globalization”, or “new millennium collectivists” (henceforth the Cs of G). And
Wolf is, to be fair, faced with a problem because the movement (which hardly
seems to be one any more, unfortunately never having recovered from the massive
kick in the gut it received on 9/11, but that’s another story) is just that – a
movement. As a result it is, like most political movements, a mish-mash of
people with conflicting ideas and beliefs, united only in their opposition to
corporate-led globalization, and this makes it difficult to argue against. (Strangely,
Wolf seems to think this lack of analytic rigour is indicative of woolly
thinking on the part of everyone in that movement, rather than the unavoidable
messiness of active coalition politics.)

Wolf tackles the problem by reducing the concerns of the Cs
of G to a set of economic issues (see chapter list above) and splits each of
those into a set of separate arguments, and then tackles each one in turn. This
structure in itself is useful no matter what side you are on, as it brings some
organization to the muddle of overlapping issues that are gathered under the heading of
globalization. The end result is worth reading even if you disagree, especially
because some books on the economic end of the Cs of G have been so sloppy
(hello there Jerry Mander and Edward Goldsmith, whose “The Case Against the
Global Economy” is a prime example).

Wolf makes a strong case on some issues (eg, he makes a good
case that nation states still have a lot of power, despite what some claim), on
other issues he puts out some arguments and facts that make you think (about
inequality, for example) and highlights shoddy arguments (such as comparing the
sales figures of the biggest multinationals to the GNP of nations). On other issues
he is open minded enough to conclude that the picture is muddy, so for example
he acknowledges that Naomi Klein has a point about export processing zones (p
241), that Dani Rodrik has some good things to say about the process of
economic growth (p 204) and that Oxfam has some good things to say also about
the traps that export-oriented countries have fond themselves in (p 204). He
does have his prejudices though: for example, when it comes to so-called infant
industry protection you can see his distaste at such an anti-free-trade
strategy in his writing, and he is more damning of them than many
others are, without really making the case. About the
only prominent economic issue the book misses is the privatization of knowledge
happening by the extension of intellectual property under the WTO TRIPS
agreement, even though this is a major issue for many Cs of G. It’s an odd omission.

On the down side, Wolf really fails to see beyond the
strictly economic side of many concerns. He dismisses Klein’s No Logo, saying that “analytically, No Logo adds nothing to the debate about
globalization”. I disagree with him actually, but regardless, books can be
important for reasons other than analytical contributions. Upton Sinclair’s
The Jungle added nothing analytically to the debate over
working conditions in Chicago meat-packing plants, but it was the most
important and influential statement about the scandal anyway. Similarly, No Logo was important because Klein
identified and distilled into a single, thorough book, the concerns of a
heterogenous and disparate movement, and did so with brilliant timing. The book
came out a month or two after the Seattle protests, which was the first time most people realized anything was happening,
but Klein had been working on No Logo
for four years by then. She was ahead of the game, and by being so she defined
the terms of the debate. A counter-argument four years
on is beside the point. And with an economist’s blinkers, Wolf completely
ignores or dismisses as unimportant the cultural portions of Klein’s book:
the intrusion of advertising and commercialism into all aspects of life, the
erosion of public spaces (physical and otherwise), and so on.

Child labour and sweatshop labour are other issues where
Wolf does not see a  problem. Wolf can see only one question of importance: is
the wage paid by MNCs higher than that people would receive in their absence?
If it is higher, then MNCs are to be applauded rather than derided. But there
is another side to the story and it is to do with responsibility, proximity and
culpability. If oppression is taking place on the other side of the world and
has nothing to do with us, then there is little point to being angry. But if
our neighbours become involved in oppression, then there is a chance that we can do something
about it. The fact we can influence them makes action worthwhile even in the case that our neighbours’ oppression
is slightly milder than the original. This seems an elementary ethical
point, but Wolf and other economists (Paul Krugman for one) just don’t get it, instead dismissing this as
some kind of moral queasiness rather than the practical concern that it is. Is this a result of his trade as a commentator or a cause of it? I don’t know, but Wolf seems to have little idea of how social movements work or why they arise.

But despite that, most of us could usefully read more books that we disagree
with, and this is a useful book for the anti-globalizer to read. It is not what
its fans claim (“a devastating intellectual critique”) but it is a thorough and
well-informed (comments on Naomi Klein and other occasional lapses aside) look at the economic issues. Just skip Chapters 1 to 8.

Why Globalization Works: Notes Part 1

This is part one of some notes taken while reading Why
Globalization Works
by Martin Wolf, and it covers parts I and II of the book.
I’m reading it because it is a well-respected book putting the case in
favour of globalization, a project I am in general opposed to (at least the way
globalization is usually defined).  It is a “brilliant book” (Lawrence
Summers, President, Harvard University), a “devastating intellectual critique
of the opponents of globalization” (Mervyn King, Governor of the Bank of
England), and “a definitive analysis” (Kenneth Rogoff, Harvard University).
Whether I’ll get around to part two of these notes is open to question.

                                                                                          * * *

Every academic discipline has its own way of putting itself
at the centre of the world. Chemists point out that everything around us and
inside us is made of chemicals. Physicists say that cosmology asks the only
questions worth answering. Literary theorists say that there is nothing outside
the text, and the interpreters of texts (ie themselves) are therefore the ones
who bring meaning to the world. The economists’ version of this conceit is to
claim that markets are responsible for all the good in the world. It is a
conceit that Martin Wolf indulges in the early chapters of Why Globalization
Works
, and it shapes his argument in the rest of the book, so it is worth
inspecting.

Wolf overreaches when setting out his claims, both in terms
of what a market is and in terms of its centrality in the story of human
progress.

For most of us, the market is that part of the capitalist
system that involves commercial exchange. Such a definition involves two
limitations. First, it defines “the market” in the sense that we usually use
it, as part of capitalism: people have had markets for thousands of years, and
yet when Adam Smith wrote about the wealth of nations it was not these markets
that he was writing about. Second, it emphasizes that modern capitalist
societies are many faceted, and some of these facets — political democracy,
the modern state, scientific research, and portions of culture, are
nevertheless largely outside “the market”.

Wolf traces the origins of market-based wealth production
back before the industrial revolution and the founding of capitalism, to a
thousand years ago. He claims that we are living in “the millennium of the
market” (p. 43) and as evidence of this points to the fact that population and
economic growth started well before 1800. Yet correlation is not causation, and
the existence (p 41) of commercial activity in China during the Sung dynasty
(960 – 1279) does not demonstrate that markets have driven progress. Perhaps
this is splitting hairs – the book is about the modern age after all – but I
don’t think so. Wolf is setting the stage for an argument that an expansion of
global markets is what we need, and if the stage is built on rickety
foundations that argument cannot hold. There is little in his argument about
“the millennium of the market” that is convincing.

The second way in which Wolf overreaches is of more
immediately obvious importance. In talking about the role of the state in
liberal democracies, Wolf conflates several meanings of “markets”. As I said
above, to observer that we live in a capitalist society does not mean that all
elements of our society are capitalist. We also live in a scientific society, a
technological society, a cultural society, a welfare-state society and a
hierarchical society – do these aspects of the world have a part to play too?
What Wolf does in his discussion of market economies is to move back and
forward between a narrow meaning of markets (capitalist exchange) and a broader
meaning (the entire society of which it is a part), and the result is
confusion.

This confusion is most obvious when Wolf discusses
opposition to the market (pages 54 to 55). Wolf claims that “The market economy
does not merely support its critics, it embraces them”. Here he is defining the
market economy broadly enough to include those who oppose the actions of
markets, and goes on to assert that markets breed freedom. Yet to look at the
history of freedom in western Europe is to see a continual struggle to broaden
franchises to include non-property owners, women, people of colour, and so on
that was carried out by opponents of the property-owning classes, who would
have been quite happy to keep things as they were. The growth of freedoms and
rights within the workplace are also the result of countless years of
cumulative struggle and pressure from workers. To simply say that “market
economies” provide freedoms is insufficient, because Wolf is about to argue
that we need to enlarge the scope of private industry, restrict the role of
government, and (between the lines) remove bargaining levers that workers and
the disenfranchised may have. The modern liberal democracy is the result of a
continual pulling and pushing of many forces, of which the market is only one.
Its future shape will be determined by the balance of power between all parts
of society, not by the market alone. By presenting liberal democracies as
“market economies”, as many economists do, Wolf underplays importance of those
other forces.

Wolf’s portrayal of history has other lacunae. Repeatedly he
defines one of the important roles of the state as providing security of
property rights, so that long-term contracts can be made with assurance. Yet
historically the role of the state at some crucial points in history has been
to redistribute property. The enclosure movement in the early 19th
century was an example of property rules being redefined, people being expelled
from what was previously thought of as their property, in order for the
land-owning classes to gain more land. This is not “security of property”. The
same is apparently happening in modern-day China.

Meanwhile, his view of the market portion of the economy is
rose-tinted. He is casual about many market failures (pervasive asymmetric
information problems are noted, but “Happily, there are solutions” – p 47). He
sees innovation as a function located entirely within the private sphere: “innovation
rather than price competition is the central feature of the market process” (p
51), “Innovation then does not come from outside the market. it is hard-wired
into capitalism” . In considering these claims it is worth reflecting that some
of the biggest innovations of recent years have come from national and
international government actions taking place outside the market. The
development of the Internet, surely one of the major technological innovations
of the last 50 years, is one such: the networking mechanisms, the programming
languages, and the web browsers on which it is built were developed largely in
the labs of DARPA and the NCSA in the US, CERN in Europe, and AT&T (during
the years in which it was a monopoly) in the US. The market may have helped to
bring the fruits of the developments to consumers, but it did not make the big
innovations. Yet such activities took place within market economies, and so
Wolf attributes them to the market.

It is hardly surprising that he concludes that governments
need only provide some assurances that business as usual can take place, and
the entrepreneurs will innovate. Looking at the post-Soviet economies, one
could also argue that if entrepreneurs are to innovate rather than to plunder
the resources of their society, they must be prompted, cajoled, bribed, and
funded by the state in order to do so.

One final gripe. In these early chapters Wolf lets his lack
of respect for anti-globalization arguments come to the fore, and it doesn’t
help his case. He dismisses the protestors as “spoiled children” (p 10). He
quotes (p55) a passage from Naomi Klein’s No Logo (one that was also
quoted in The Economist’s review of the book) as evidence that she indulges in
“paranoid fantasies”. The quote in question starts in mid sentence, and the
implied meaning is directly opposed to the actual meaning in Klein’s book, as
she pointed out to The Economist when it first published the quotation.
Elsewhere (p 11) he quotes a banner from a protest march “replace capitalism
with something nicer” as an example of something that is not “the route to a
tolerable future” — as if a banner ever captures deep or subtle thoughts.
Banners may be simple, but arguing against banners in a 400 page book is also.
This is not honest argument.

In short, while setting up his argument for the remainder of
the book, Martin Wolf paints a picture of the world that is undeniably
broad-ranging and widely read, but which remains shallow and distorted. The
positive qualities of innovation and freedom that he associates with markets
are mainly qualities of modern liberal democracies as a whole, and are
qualities with many diverse sources. The early chapters of his book are a
statement of his point of view, and interesting as such, but they are not even
handed and they are not convincing.

 

Update: Part II is now posted.